Message from the CEO Message from the CEO

Promoting the Medium-Term Management Plan as a period to carry out investments and further accelerate efforts to raise awareness of our Purpose
Kazuichi Shimada
The previous Medium-Term Management Plan period created a foundation for future growth after passing a significant milestone in our development
The previous Medium-Term Management Plan (here-inafter,
the Previous Plan) was atypical, covering four
years rather than the usual three-year period. During this
time, we were faced with a cascade of events that were
hugely significant to the Group.
Foremost among these was the 50th anniversary of the
Company’s founding on September 21, 2022. MIRARTH
started off as a small construction firm and went on to
enjoy constant growth in pursuit of the creation of “affordable
housing that anyone can buy with confidence and
peace of mind.” In all our endeavors, we have demonstrated
a strong capability to maintain a feeling of speed and
generate ideas that go beyond the conventional, all while
being supported by an integrated system that covers
development, planning, sales, and management.
In addition, in October of the same year we marked our
shift to a holdings structure by changing the name of the
Company to “MIRARTH HOLDINGS.”
This change followed two years of discussion on the
course the Group should take as it moved on to the next
stage. The passage of this 50-year turning point was
accompanied by a restructuring of the Group, and we
came through it with the strong conviction that we had
taken the correct course toward a new stage of growth.
The new Purpose that was formulated during the
development of the new MIRARTH HOLDINGS Group
structure is “To design sustainable environments for a
happier future for both people and our planet.”
We seek to go beyond the framework of a general real
estate developer and evolve into a “future environment
design company” that works alongside local communities
to co-create the towns of the future.
To encourage our employees to embody our Purpose,
we also formulated a long-term vision for 2030—“Be the
Takara (treasure) of the Community”—in October 2023.
Through the initiatives launched in line with this vision,
we began working to deepen understanding of the
Purpose within the Group. Since the initial “Declaration
Period” following the announcement of the vision, we
have transitioned to the “Comprehension Period,” a
phase with a focus on employees and, even as we work
to further accelerate employee understanding, we are
moving toward the next phase, the “Raising Awareness
Period.” We have seen a growing trend among employees
toward actualizing these goals, as well as the
Long-Term Vision, through the roles they play in the
Company and during their daily work. In the nationwide
expansion of our condominium business, for example,
we are seeing employees create condominiums that
contribute to the resolution of local issues. It will take a
little more time to provide specific examples of results,
but our employees have established deep roots in
communities
and I can feel their consistent passion
as they take action. I would be gratified if expectations
for us remained high until the day that these initiatives
bear fruit.
What does it mean to “Be the Takara (treasure) of the Community”? Here are examples from the six Tohoku prefectures.
Since January of 2015, our town creation efforts across
the Tohoku area have involved the supply of residences
with a high degree of design sense in line with the pursuit
of “Beauty in Architecture” alongside residences furnished with comfort and safety, or “Beauty in
Function,” in mind. Our first expansion into this market
was in Aomori Prefecture in April 2021, and we have
since expanded our development of condominiums to all
six of the prefectures in the Tohoku region.
The city of Sendai is a central location where largescale
general developers typically seek to supply
condominiums. However, the Group has consistently
carried out development in the region in response to
actual demand, which has taken it to the prefecture’s
third- and fourth-largest cities, where the supply of
condominiums
had been stalled for several years.
We have placed particular focus on resolving the serious
issues that the Tohoku region faces. Specific issues
include a hollowing out of city centers as populations age
or shrink and the physical burden upon residents from
rooftop snow removal in the winter. In response to these
issues, we have ensured that condominiums are
designed with infallible measures to protect against damage
from excessive snowfalls and have also promoted
“downtown living” alongside public and private entities as
well as landowners to create developments that produce
a new sense of liveliness in cities.
As a result, we have secured the No. 1 ranking for highest
amount of new built-for-sale condominiums provided
to the Tohoku region in nine of the ten years since we
began doing so in 2015. We view this continuous provision
of housing to all six prefectures as a point of great
strength for the Group. Furthermore, this can be said to be
testament to the success of our community issue-centered
approach to various regional housing businesses.
Issues identified during the formulation of the new Medium-Term Management Plan
Since its founding, over half of the Group’s net sales have
been attributable to the Real Estate Business. Despite
being simply referred to as “real estate,” this segment
encompasses a wide range of business fields, including
such tangible ones as new built-for-sale condominiums,
offices, residences, and detached houses, as well as
those that are involving less tangible sources of income, including rentals, brokerage and other agency services,
management, and maintenance. The Real Estate
Business as a whole thus leads us down a route that
continues to produce growth and is reliable. In particular,
the core of growth in the Group’s net sales since its
founding has always been its new built-for-sale condominium
business. 10 years ago, over 90% of net sales
were in fact attributable to this business. However, the
2008 financial crisis increased our awareness of the risks
concentrated around this business, and we began to
actively expand our other real estate businesses. As a
result, new built-for-sale condominiums now comprise
around half of the Group’s net sales. So, even though
recent sales in the new built-for-sale condominiums business
have nearly doubled, their overall share of net sales
has shrunk due to large expansions in other real estate
businesses. With the understanding that such initiatives bring uniform success to the Real Estate Business as a
whole, we have set further growth in the Real Estate
Segment as an essential point in the new Medium-Term
Management Plan (hereinafter, the New Plan).
On the other hand, the Energy Business began as a
way to increase added value by installing solar panels on
the roofs of new built-for-sale condominiums. It was not
until 2013 that we began treating it as a full-fledged
business. In 2016, the Takara Leben Infrastructure Fund
became the first such fund to be put on the Japanese
stock market. Following this, we have continued to
acquire buildings, and our asset holdings have expanded
in scale to around ¥60 billion. However, this business
does more than just develop solar power plants as simple
financial products and sell energy facilities to funds as a
liquidation business. To turn it into an actual energy
business,
we completed a take-over bid (TOB) for the Takara Leben Infrastructure Fund, which was effectively
held by the Company, and transitioned it to a stock business
centered on income from energy sales. Since
completing the TOB in 2022, we have made plans for the
future of the Energy Business and are set for it to grow as another essential part of the New Plan. The question is how to proceed with developing this
business over the course of the next Medium-Term
Management Plan and on a long-term basis. The
“Transitional Period” prior to the TOB has now given way
to an “Investment Period” under the New Plan.

Points of focus for the New Plan’s “Investment Period”
In the new built-for-sale condominium business, we are
projecting sales of 2,820 units in FY2025, compared to
2,339 sold in the previous period. With the goal of ensuring a stable and continuous supply of new built-forsale
condominiums, the plan targets stable annual sales
of around 2,200 units. As of the date of this publication,
the number of units sold in the current period, excluding
joint ventures (JV), is 2,150.
The factors that led to the formulation of the above
goals include surges in building construction costs and
the trend toward prolonged construction periods. As a
result of these periods lengthening due to regulations on
the upper limit of overtime hours and a severe labor
shortage, investment return cycles have also lengthened.
Regarding the pressure being exerted by rising costs,
we are further strengthening initiatives involving land procurement,
carefully selecting locations where customer
needs are high and we can create high added value. We
also thoroughly enforce cost controls in close collaboration
with building companies with the aim of attaining
gross profit margins at estimated levels.
However, to mitigate risks arising from the expansion
of our balance sheet due to longer construction periods,
we carefully select high-quality land and align our strong
product planning and sales capabilities to promote development
businesses alongside our partner companies’
businesses. By doing so, we can continue to secure initial
profits while maintaining sound management. For our
partner companies, working with us allows them to enjoy
such positives as easier access to permits and licenses
related to development and mitigating risks associated
with longer construction periods. We believe the consistent
trust in the Group’s performance is evidence of the
positive effects of these partnerships.
We believe that prices of new built-for-sale condominiums
will not fall for the time being due to strong demand
and the trend toward prolonged construction periods due
to higher costs during the building process. By making
careful selections to acquire quality land and taking into
account market conditions, we believe that stable development
is possible. Similarly, there has been a shift in the
source of profits from the liquidation of real estate away
from development, which formerly accounted for 70%, to
existing buildings. This means that we must now acquire
existing buildings, raise their value through renovation,
and sell them off. Over the three years covered by the
New Plan, we will invest a large amount into the process
of liquidation to drive growth in the Real Estate Segment.
The Energy Business will continue to see high demand
for renewable energy as corporate decarbonization gains
momentum. The Group has developed relatively compact
solar power plants with a capacity of less than 1 MW and
is selling energy to off-takers. We utilize the network that
we have cultivated as a real estate company to constantly
acquire information on land best suited for the installation
of solar panels. Furthermore, our energy storage site
business is an indispensable element for maximizing the
value of solar power plants. In this business, we implement
initiatives to jointly use stores of daily surplus energy
when there is a shortage, as such stores can be used to
compensate for the instability of solar power. These vital
initiatives help balance energy supply and demand.
Furthermore, we are also developing our businesses
overseas. In Cambodia, we have launched a biomass fuel project using cashew nutshells as a raw material. The
nuts are processed, with the shells turned into oil and the
leftover residue used as a fuel for biomass power generation.
This business has turned the waste of a local
specialty, cashews, into a domestic industry in
Cambodia, and we believe it has great potential to contribute
in various ways, for example, by bringing
employment and by providing
its own energy supply.

To our stakeholders
The MIRARTH HOLDINGS Group has seen constant
growth thanks to our strong capabilities driven by a
sense of urgency and supported by an integrated system
along with the capability to generate ideas that go
beyond the conventional.
We believe that the realization of our Purpose will be
the driving force allowing us to achieve further development
as a “future environment design company.” I
believe it is important that the Group clearly state its
Purpose—how it faces society—in a public manner. We
must tell the world the kind of future we expect to bring
about by centering ourselves around our Purpose. From
a sustainability perspective, we are striving to bring a
happy future to both people and our planet through real
estate and energy, and I would like to help ensure this
goal becomes a reality. Accordingly, we are cultivating
expertise in each of our businesses so that they will
evolve into pillars that support profit stability into the
future. Also, it is necessary to employ individuals with
diverse mindsets to constantly create new businesses.
We will continue to make serious efforts to increase our
corporate value based on our Purpose of building a happier
future for both people and our planet, and I would
like to ask for your continued support in this endeavor.
