Brand
Our Purpose
To design
sustainable environments
for a happier future for both people and our planet.
Our Values
Passion & Inspiration
BE PASSIONATE
AND
SHARE OUR EXCITEMENT
To be passionate about creating vibrant environments and to inspire
and be inspired by people who share our vision.
Sustainability
HARMONIZE OUR UNIVERSE
AND
MAKE A SUSTAINABLE WORLD
To create a sustainable world where people, nature, and society coexist
in harmony.
Value Creation
CONTINUE TO CHANGE
AND
MAKE NEW VALUE
To continue to evolve and keep up with the rapid change around us
To
create new value.
Diversity & Co-creation
BELIEVE DIVERSE IDEA
AND
UNITE OUR COMMUNITY
To value each individual's ideas and co-create a diverse and equitable
environment with the local communities.
Integrity & Trust
BE HONEST
AND
PROMISE THE LIFE OF PEOPLE
To generate a trusting relationship among people and society through
protection of our safety and security.
Brand Storyブランドストーリー
"THINK HAPPINESS AND MAKE THE HAPPINESS."
This philosophy has been at the core of our practice from the start
and we have created homes and communities with a focus on people and their lifestyles.
However, people's lifestyles have changed dramatically
as computerization, digitization, and changes in infrastructures have progressed rapidly.
We also face a variety of issues, such as a declining birthrate, aging population, and depopulation of rural areas.
"In these difficult times, how do we create happiness for tomorrow?"
We have been asking ourselves this question for some time.
Our challenge has already begun.
In a group-wide effort, we will integrate our real estate, energy, finance and other businesses that can encourage further our co-creation efforts
with local communities to develop better cities for the future.
We will also be expanding our businesses globally.
We will tackle everchanging challenges of our time with our determination to
evolve into a company that can realize a happier future for people and our planet
through power and desire to design sustainable environments.
MIRARTH
Our company name, MIRARTH, is a combination of 2 words -- "Mirai (future)" and "Earth", representing the trajectory of our business and
story of our existence to bring about a brighter and happier future.