Sponsorship

Sponsorship of Sports

KUWATA CUP 2023

Takara Leben sponsored "KUWATA CUP 2022→2023 - Bowling Tournament for Everyone," which singer Keisuke Kuwata held under the slogan "Maintain Healthy Minds and Bodies" by launching "SKGs" = "Keisuke Kuwata's Sustainable Goals" in conjunction with SDGs.
Under the theme of "Bowling Tournament for Everyone," which anyone in Japan can participate in, the theme song was written by Keisuke Kuwata & The Pin Boys, and the company sympathizes with the idea of realizing a sustainable society through the chemical reaction of sports and entertainment, and is sponsoring the event.
In addition, as a special project of the Company, which aims to contribute to urban development and regional revitalization, the Takara Leben Special SKGs Present Campaign was held at the same event. The campaign was a gift campaign exclusively for visitors to the bowling alley, with prizes including an invitation to the finals and a set of assorted local specialty products.

Kanagawa Ladies Open

Takara Leben sponsored the "Kanagawa Ladies Open 2022 - Charity Golf Tournament" with the aim of fostering culture and local reconstruction through sports sponsorship. This event has been held since 2017 with the aim of increasing the golfing population and social interaction. This year, many players associated with Kanagawa Prefecture and senior professionals participated in the event.

Nippon TV Tokyo Verdy Beleza

Since February 2021, Takara Leben has entered into a corporate partner agreement with Nippon TV Tokyo Verdy Beleza, Japan's leading women's soccer team, to deliver the excitement and joy of sports to the public.
In November 2021, a crown game "Takara Leben Day" (against Omiya Ardija VENTUS) was held as an initiative to promote sports and culture and women's activities. Before the game, elementary school students from Itabashi Ward, Tokyo, where the company was founded, were invited to "Takara Leben presents: Itabashi Ward Soccer Festa" to enjoy playing soccer on the coveted pitch where professionals play.
In December 2022, "MIRARTH HOLDINGS DAY" featuring the Sanfrecce Hiroshima Regina game was held. On the day of the event, Takara Leben's corporate mascot, "Le Be", and the team's mascot character, "REVERUN", made appearances, filling the venue with excitement.

Revitalizing Local Communities through Sponsorship of Professional Sports Teams

As an official sponsor, Takara Leben Tohoku (currently Takara Leben) supports three professional sports teams that call Sendai home: Vegalta Sendai in the J-League, the Tohoku Rakuten Golden Eagles, a professional baseball team, and the Sendai 89ers in the B-League. Through sponsorship of each team, we are committed to promoting local sports and community revitalization, and will continue to contribute to the happiness and development of local communities.

Cultural Sponsorship

SDGs QUEST Mirai Koshien Metropolitan Area Competition

MIRARTH HOLDINGS sponsored the "SDGs QUEST Mirai Koshien Metropolitan Area Competition," in which high school students present their ideas and action plans for solving social issues in order to think and act for a sustainable future for the earth. In FY2022, the competition was held in 25 prefectures in 11 areas throughout Japan, with a total of 1,087 students in 242 teams from 53 schools in Tokyo and 3 prefectures (Tokyo, Chiba, Saitama, and Kanagawa) participating in the Metropolitan Area competition.
Each team's presentation introduced a wide variety of ideas, ranging from actions related to global issues with an eye on the SDGs goals to actions that leverage and expand industries unique to the region.
This competition is in line with our company's mission statement "Our Purpose: "To design sustainable environments for a happier future for both people and our planet." We believe that this event will contribute to the development of "leaders of a sustainable society." Through sponsorship, we will further support and promote efforts to achieve the goals of the SDGs and contribute to resolving issues in each region.

Ehime SDGs Koshien

Takara Leben and Leben Community were special sponsors of the "Ehime SDGs Koshien: High School Students' SDGs Practice Project” (Sponsor: NPO Community Education Support Association), a project commemorating the 50th anniversary of the company's founding.
The project aims to raise awareness of the SDGs by helping high school students voluntarily acquire correct knowledge of the SDGs and independently put it into practice. We planned and developed this project with the cooperation of the organizer, NPO Community Education Support Society, based on the belief that providing students, who will lead the world in the future, with a place where they can learn on their own initiative for the future will lead to Takara Leben's corporate philosophy, "THINK HAPPINESS AND MAKE THE HAPPINESS."
Twelve teams (84 students) of high school students from Ehime Prefecture who are interested in the SDGs participated in the event, and many unique presentations were made on their efforts to solve issues in their respective regions and on their plans to examine SDG issues facing Japan. Team "Save Our Future" from Matsuyama Technical High School in Ehime Prefecture, which created a disaster prevention card game for junior high school students and appealed for the improvement of local disaster preparedness, won the Grand Prix for their "Local Disaster Prevention x SDGs: Creating a Community that is Resilient to Disaster and Can Continue to Live There."

Environment Photo Contest

MIRARTH HOLDINGS participated in the 29th Environmental Photo Contest 2023 (sponsored by President Inc. and supported by the Ministry of the Environment and the Institute for Environmental Civilization), in which citizens took photos based on a theme set by companies and express their thoughts and commitment to the environment through joint efforts by companies and citizens.
Based on our corporate commitment to solving social issues with the keyword "Happiness," we received many entries for the Takara Leben Award, which was solicited under the theme of "Happiness in Water and Life." After a rigorous screening process, we awarded the Excellence Award to "Excursion," with its beautiful contrast between the straightly planted seedlings and the flowers spreading out on the bank.

grape Award

The "grape Award," sponsored by the Nippon Broadcasting System Group's web media "grape," is a contest that calls for essays that touch the heart. In FY2022, the sixth year of the contest, 643 submissions were received from a wide range of age groups from 10 to 89 years old under the theme of "Heartwarming episodes that happened around you" or "Stories that touches your heart." Takara Leben has been a special sponsor of the "grape Award" for five consecutive years, presenting the "Takara Leben Award" to works that convey a sense of "happiness," befitting our corporate vision of "THINK HAPPINESS AND MAKE THE HAPPINESS."

MOMAT Corporate Partnership

The National Museum of Modern Art, Tokyo, a central center for art in Japan, is promoting MOMAT Support Circle, a new museum support system in which companies and museums work as partners.

Takara Leben has been a partner company of the MOMAT Support Circle since July 2021 and continued to support the activities of the National Museum of Modern Art, Tokyo (including exhibition organization, research and surveys, collection and storage of artworks, educational outreach activities, and museum management projects) in 2022. By supporting the activities of the National Museum of Modern Art, Tokyo, which provides happiness to the public through works of art of high cultural value, we contribute to fostering culture and provide opportunities for our employees to experience outstanding works of art.

Pippin the Musical

Takara Leben was the sole sponsor of the Broadway musical "Pippin" (Japanese version in 2022), supporting cultural life as an extension of the home. Pippin is an acclaimed production that has won four Tony Awards, including Best Musical and Best Revival.
Through sponsorship of Pippin, whose storyline is in line with our company's vision of "THINK HAPPINESS AND MAKE THE HAPPINESS," we will contribute to the revitalization of the theater world, which has been forced to restrict its activities due to the Corona disaster, and to the preservation of culture.

Hamarikyu Lunchtime Concert

MIRARTH HOLDINGS was the title sponsor of the "Hamarikyu Lunchtime Concerts," a series of performances held annually at Hamarikyu Asahi Hall (Tsukiji, Tokyo). To commemorate the 50th anniversary of the founding of Takara Leben, a total of 12 performances and one special lecture was held during the year under the title "Takara Leben Group 50th Anniversary Performance." We are committed to establishing a national brand and providing a rich, high-quality lifestyle.

Jyoshu Shogi Festival

MIRARTH HOLDINGS co-sponsored and supported the 11th Jyoshu Shogi Festival 2023 held in Gunma Prefecture in January 2023. Twelve top-class shogi players representing the world of shogi participated in the event, which included games between shogi players, exchange events with shogi players, the Women's Challenge Cup, and the Children's Challenge Cup. We will continue to contribute to the popularization and development of Shogi, a traditional Japanese culture, and to the revitalization of the local community.