Diverse Products & Services
Proposals for Diverse Lifestyle Needs
Idea Competition "Personal Innovation Challenge Pic"
Pic is an abbreviation for “Personal Innovation Challenge,” a new business creation system where employees are invited to submit business ideas based on their free thinking. These ideas are then reviewed internally, and selected ideas are developed into actual businesses. It is provided to employees as an opportunity to propose and realize new businesses on their own initiative, with the aim of creating value for MIRARTH HOLDINGS Group. The number of entries for FY2023 was more than 390. Ideas that passed the preliminary screening improved their ideas while participating in mentoring and various training programs, and then went on to the second and final round of presentations in front of the board members. If the profitability and marketability of the idea are recognized and commercialization is decided, the originator can choose to "go independent as a business company," "be appointed as the head of a new department," or "transfer the idea to a company."
Urban-type Compact Condominiums "NEBEL"
MIRARTH HOLDINGS Group proposes services that meet diversifying lifestyle needs.
In recent years, the demand for housing has changed with the increase in the number of dual-earner households and single-person households, and there is a growing need for properties that are more convenient, such as those in the city center or close to train stations, rather than large in size. In response to these lifestyle changes, Takara Leben offers the "NEBEL" series of compact urban condominiums for singles and DINKs (double income no kids).
This series is an urban compact condominium brand that captures the diversified lifestyles of people by maximizing the manufacturing know-how we have cultivated in our new condominium business to date. The quality of design, specifications, and facilities of the family condominiums that we currently supply is retained in these compact condominiums, and the "NEBEL" series is being developed in various locations in Tokyo metropolitan area, Kinki area, Sendai, and other areas. We will continue to provide properties that meet the needs of society, such as modern lifestyles, to further support our customers' fulfilling lifestyles.
"My Reha" Day Care Service Specializing in Rehabilitation
"My Reha," developed by Leben Community is a rehabilitation-focused day-care facility service that aims to prevent the need for nursing care through continuous simple and enjoyable exercise, centered on Red Cord Exercise*. Since opening our first branch in July 2011, we have been a community-based facility providing services to those who have been certified as requiring assistance and care. As more elderly people have concerns and worries about their health in old age, our mission is to bring the "joy of being able to move on your own" to as many people as possible.
- * Red Cord Exercise: Training for activities of daily living and core balance using equipment with a red sling suspended from the ceiling, which was born in Norway, a country with advanced welfare systems.
GOOD DESIGN AWARD
MIRARTH HOLDINGS Group has received the Good Design Award for numerous products and initiatives since its first award in 2013. The Good Design Award is a movement to improve people's lives and society through design and is given in recognition of things that have been built for an ideal or purpose, either tangible or intangible items. The Group shares this philosophy, and through the Good Design Award, we are widely communicating our accomplishments to society.
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“Detached house with business support package”
- Rental space in your home “CUBE Plan”
While urban areas offer a wide variety of rental spaces that cater to diverse lifestyles, suburban areas still tend to offer fewer rental spaces. MIRARTH HOLDINGS Group is responding to the demand for rental space by offering plans with rental space in detached subdivisions, which are often supplied in suburban areas, and proposing and offering a variety of ways of living to people living in the surrounding areas.
"Detached house with business support package" - Rental space in your home " CUBE Plan" is a plan in which a spacious and independent "CUBE" is placed in the corner of a detached house in a large development site and is used by the owner as a hobby or workspace, while being offered as a rental space to the neighborhood when not in use. "CUBE" is designed as a space that can be retrofitted to a home, and can be converted not only to a workspace but also to a shared kitchen, food corner, or store, etc. It will support diverse hobbies and remote work, bring new scenes and fun to the community, and help build assets in the future.
In 2023, this plan won the Good Design Award in the GOOD DESIGN AWARD 2023 organized by the Japan Institute of Design Promotion.
“USE OF MODEL ROOMS AND SALES CENTERS AS DISASTER RESPONSE SITES” Project
The model rooms created when selling built-for-sale condominiums show customers what completed built-for-sale condominiums will be like and serve as sales negotiation sites. However, they are frequently built for individual condominiums and torn down after all units are sold. We are promoting efforts to open this model room to the general public as a disaster prevention center, equipped with preserved food and water essential for daily life in the event of a disaster. Efforts began in FY2019, and installation was completed at all model rooms of condominiums sold by Takara Leben. We will actively use our expertise in efforts such as supplying condominium unit buyers with disaster kits and will expand these sites.
"10 for All" Safety Assurance Service and "KIT+" Personal Disaster Kits
As part of our efforts to ensure that residences are not supplied as mere "boxes" and to progress from "material wealth" to "qualitative wealth," we have begun providing the "10 for All" safety assurance service and "KIT+" personal disaster kits. "10 for All" offers customers support so they can live with peace of mind through extended warranties for residential facilities and equipment, 24-hour emergency response and maintenance support for water leaks, key issues, glass breakage, inspections of private areas and repair services, and other services for 10 years after property handover. "KIT+" are not kits of disaster response goods for entire households, but instead a concept focused on individual needs. These were the winner of a Good Design Award 2016. Each consists of a compact, A4-sized folder file-like package which individuals supplement with their specific needs in the event of an emergency, to be kept close at hand at all times.
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Residential Facility and Equipment Extended Warranty (10 Years)
Malfunctions and breakage of articles included within the warranty scope are repaired free of charge every time for the entire duration of the warranty
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24-Hour Emergency Response + Maintenance Support
In addition to on-site dispatch and initial response for water leaks, trouble with keys, and glass breakage emergencies, service personnel are also dispatched to handle problems with fixtures, entry doors, sashes, and the like
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Private Area Inspection + Repair Services (5 Years / 10 Years)
Dedicated staff visit customer residences and perform interviews and inspections, repairing any issues that can be immediately addressed (for 5 or 10 years after property handover)
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IoT Delivery Box "THROUGH TAKU" Project
With the expansion of online sales and the use of delivery services, issues related to home delivery, including "redelivery due to absence," have arisen. THROUGH TAKU, a delivery box built into the entrance of each condominium unit, offers convenience which was not available in the conventional type of delivery boxes to both residents and delivery persons. Residents can use their smartphones to unlock the digital locks and receive the parcels when they are out, eliminating the need for redelivery by the courier company. Furthermore, it is possible to ensure the "non-face-to-face communication" required due to the COVID-19 pandemic. In addition, this eliminates the inconveniences of having to carry heavy delivery items to one's residential unit, or not being able to use it due to a lack of available space.
LUIC Project, a unique water system
The LUIC project is Takara Leben's original water system that clings to "water," including the use of purified and activated water for all aspects of daily life.
Since its launch in 2008, it has been used in a series of our own-brand condominium series and has changed the lives of many people by changing the water that is the basis of our daily lives. The LUIC project has continued to evolve while constantly incorporating new technologies. Currently, the project consists of Takara's Water, which provides access to purified and activated water from faucets throughout the house, Takara's Mirabath Vision, which provides cleaning and warming effects of ultra-fine bubbles just by soaking in the bathtub, and Takara's Mirabubble Shower, which conditions skin and hair quality with water containing ultra-fine bubbles. The Takara's Mirabath Vision offers a variety of functions such as fluctuating bath and spot care, and is newly equipped with a micro-ionic function that removes dirt in the bathtub with activated oxygen atoms.
- * Functions employed will vary depending on the project.
Adapting to New Lifestyles
Non-Touch Keys and Non-Contact Elevators
At LEBEN YOKOHAMA YAMATE ONE WARD COURT (Kanagawa Prefecture), a property completed in February 2023 to commemorate the 50th anniversary of the founding of the Takara Leben Group*, facilities that take into consideration the lifestyle of the New Normal, provide security and safety for residents. When residents enter the building from the outside, they can unlock the auto-locking door without touching it by simply passing the dimple key (with built-in IC chip) of their unit entrance over the sensor at the common entrance. Elevators are also equipped with a function that allows users to operate floor buttons simply by holding their hands over them.
- * Developed to commemorate the 50th anniversary of the company's founding (September 21, 2022), the property is positioned to "contribute to the infrastructure of the local community with a location that could become a new landmark, such as a historical or historic site or a rare location."
Renovation in Accordance with the Times and the Region
Leben Zestock offers quality pre-owned condominiums that meet the needs of diversifying lifestyles. We buy used condominiums that are being leased, and after the tenants move out, we renovate them to specifications that match the times and the local area, transforming them into attractive condominiums. We have succeeded the "LEBEN" brand of newly built condominiums, which combine high design quality and comfort of living, and have achieved an unprecedented level of renewal condominiums.
Choice of Leaseback Plans
Leben Zestock offers a "leaseback" service that allows people to continue living in their current home after the sale. We also offer three options to meet diversifying needs: "Omakase Leaseback," which disposes of unneeded furniture and bulky trash; "Mimamori Leaseback," which periodically checks the safety of elderly persons aged 65 or older; and "Ultra Short-term Leaseback," which allows tenants to live in the property while only paying running costs such as property management fees and repair reserve fund.
Globalization
MIRARTH HOLDINGS Group will continue to contribute to the creation of a better living environment overseas without limiting its business development to Philippines, Thailand, and Vietnam focusing mainly on the new condominium business.
Detached house sales in San Pablo City, Philippines
Together with OVIALAND, INC., a developer of detached houses for sale mainly in San Pablo City, Laguna Province, Republic of the Philippines, Takara Leben is participating in a joint project called "SAVANA SOUTH PROJECT", a detached house sales project in San Pablo City, Philippines. This project marks the third country for our overseas residential development, following condominium projects in Vietnam and Thailand.
This project is a detached house sales project in San Pablo City, Laguna Province, located approximately 80 km southeast of Manila, the capital of the Philippines. The province of Laguna is a bedroom community for workers in Metro Manila and nearby industrial parks. The total development area is approximately 6.5 hectares, with a total of 657 units. Construction is scheduled to begin in January 2024, with delivery scheduled for October 2024 or later.
Demand for housing is rising with the Philippines' projected economic growth and population increase, and a shortage of housing is estimated at the current pace of housing supply. MIRARTH HOLDINGS Group will contribute to urban development by meeting housing needs in the Philippines based on the real estate development technologies that the Group has cultivated in Japan.
Condominium business in Bangkok, Thailand "Atmoz Flow Minburi"
Takara Leben and Takara Leben Thailand are working on the "Atmoz Flow Minburi" condominium project in collaboration with ASSETWISE PUBLIC COMPANY LIMITED, a developer that has been involved in numerous development projects in Bangkok, Thailand. Ltd.
"Atmoz Flow Minburi" is a newly built condominium for sale in Minburi District, approximately 20 km northeast of central Bangkok, completed in November 2023. The property boasts a site area of 9,652 m2 and consists of three eight-story reinforced concrete buildings with a total of 739 units. The property is also located about an 8-minute walk from the Mimburi Market station on the New Pink Line, which opened in January 2024, and is conveniently located near the main street that circles Bangkok. With 35 common facilities including an outdoor swimming pool, communal kitchen, co-working space, and open-air library, residents can spend their time exercising, relaxing, or working to suit their diverse lifestyles.
Within the area of the project, "Mingle Hill Minburi, " a commercial facility owned and operated by ASSETWISE, has also opened and is used not only by residents but also by nearby residents. In the future, new condominiums will be developed for sale in four phases in the "Wise Park Minburi" where the project is located.
Haiphong, Vietnam "THE MINATO RESIDENCE"
Takara Leben is committed to contributing to regional revitalization and urban development through housing not only in Japan but also overseas. "THE MINATO RESIDENCE" is the first large-scale condominium development project (site area: 12,760m², 26 floors above ground, 924 units) in Haiphong, Vietnam's third largest city by population, to be developed, constructed and managed entirely by a Japanese company."THE MINATO RESIDENCE" is the first large-scale condominium development project (site area: 12,760m², 26 floors above ground, 924 units) in Haiphong, Vietnam's third largest city by population, to be developed, constructed and managed entirely by a Japanese company.
"THE MINATO RESIDENCE" as a condominium complex with commercial facilities in Water Front City, a new urban area that is expected to see further economic growth and commercial development in the future came into view after the completion of the South Building in November 2021, North Building in February 2024, and Central Park in April 2024.
Renovation Business in Vietnam
In December 2021, Takara Leben and Leben Community partnered with Halato Joint Stock Company (Halato), a company with extensive experience in Ho Chi Minh City, Vietnam, to participate in renovation projects. Although Ho Chi Minh City has seen many large-scale mixed-use developments and the central area has been locally modernized, aging buildings are scattered throughout the city, including those one step away from the main streets and outside the central area, causing a mismatch in real estate uses and hindering the development of the area as a whole. By combining the real estate development technology that our Group has cultivated in Japan with Halato’s expertise and experience, we will contribute to urban development in Ho Chi Minh City by renovating aging buildings into more valuable real estate.
